The role of Carmen Rivero for the popularization of Cumbua in Mexico, 1964-1966
Introduction:
"is intended to cumbia, is said Carmen Rivera,
is said Carmen Rivera, one thinks of cumbia "
(Back of the second LP)
In 1964, the Cumbia (short for cumbiamba) reached the desired popularity in Mexico by Carmen Rivero. The arrival of this rate had failed attempts to stay on the tastes of the Mexican public in recent years to the sixties. The outreach work was initiated by the same performers Colombians who arrived in Mexico with the aim of promoting it, but their integration into the overall taste was possible until the adaptations and interpretations made and directed Carmen Rivero became known, spread to which were added then groups of people and institutions, which resulted in its rapid popularity in Mexico, first, and then worldwide.
In the early sixties, in the Mexican musical space still dominated by Afro-Caribbean rhythms. People dancer (and not dancer) still reveling in the danzón, cha cha, rumba, and mambo de Pérez Prado. Also listened to the bolero, trova, the ranchera song, and the first northern-sounds by then was an effort to attract viewers in the Midwest. The public liked it Afro-Caribbean rhythms was quoted in the temples of free movement of hips in the evenings during the weekends, the goal was to become known and recognized by the society ladies tropical through the demonstration of best steps throughout the week had been tested in the classroom, improvised at night in your home, shop, street, or elsewhere. The important thing was to be the best on the dance floor.
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